Sarah Parr

I'm so glad you're here! Click above to learn a little bit about me, my work, and how to navigate this portfolio as effectively and efficiently as possible (warning: "Clients" on the horizontal menu is a bit misleading...).

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Just a Few Clients...
e.l.f. Cosmetics, JPMorgan Chase, Sephora, American Brain Foundation

Led team of Rutgers Business School grad students in creating a Search Ad Grant Campaign. Through Google's Nonprofit Marketing Immersion Program, we strategized, set up, optimized, analyzed and reported a month-long campaign for a fundraiser.

Promoted sales, educated readers about CBD, and celebrated holidays in a relevant way for Seabedee.

Educational and engaging captions for ANNEMARIE BÖRLIND, an international skincare brand.

International beauty brand needed copy encouraging repeat engagement for the postcard packed in boxes purchased from TikTok Shop.

Ranked 5th overall in KPI Revenue, and #1 in Impressions and Likes, in Rutgers Business School's class of 28 grad students. Targeted 7 buyer personas over Q4 across Facebook, Instagram, YouTube, Twitter, Pinterest and TikTok for a diverse bag brand modeled after Herschel Supply. Wrote copy, selected creative and scheduled this Social Media Marketing Strategy with Organic, Paid, and Influencer components, using a platform similar to Hootsuite (Stukent's Simternship).

Revamped this historic organization’s website with new copy that embodies professional care and empathy.

Informative copy inspiring readers to learn how to prevent migraine triggers.

Examples of desktop, mobile, and right-hand Facebook ads for a day trading company.

Urgent reminder for professionals to register for one of Risky Business Resources' health and safety classes.

This Careers webpage informs those interested about the workplace’s culture, benefits, and diversity initiatives.

Educational post to inform people of a new scientific breakthrough.

Print and digital listicles for Destination Cleveland’s official tourism guides for visitors and locals alike.

3 pieces on the city’s classical music scene 🎻 (30), artistic galleries 🎨 (31), and “off-the-beaten-path treasures” 🦸🏻‍♂️ (35)

This radio ad script for a local snack business infuses a love for voice acting with effective advertising, marketing, and communication techniques.