Sarah Parr

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Ranked 5th overall in KPI Revenue, and #1 in Impressions and Likes, in Rutgers Business School's class of 28 grad students. Targeted 7 buyer personas over Q4 across Facebook, Instagram, YouTube, Twitter, Pinterest and TikTok for a diverse bag brand modeled after Herschel Supply. Wrote copy, selected creative and scheduled this Social Media Marketing Strategy with Organic, Paid, and Influencer components, using a platform similar to Hootsuite (Stukent's Simternship).

Led team of 5 Rutgers Business School grad students in creating a Google Search Ad Grant Campaign. Through Google's Nonprofit Marketing Immersion Program, we strategized, set up, built, optimized, ran, analyzed and reported a month-long campaign for Elgin Parks & Recreation Foundation's annual fundraiser.

Subject: It’s good to be #1 🍬
This short, sweet, witty email promotes a top-selling product.

Strategized, produced, and managed social media for the independent short film, “Sally, Get the Potatoes” during the crowdfunding phase.

Educational and engaging caption sharing the benefits of a skincare product from ANNEMARIE BÖRLIND.

Examples of desktop, mobile, and right-hand Facebook ads for a day trading company.

Print and digital listicles for Destination Cleveland’s official tourism guides for visitors and locals alike.

3 pieces on the city’s classical music scene 🎻 (30), artistic galleries 🎨 (31), and “off-the-beaten-path treasures” 🦸🏻‍♂️ (35)

This radio ad script for a local snack business infuses a love for voice acting with effective advertising, marketing, and communication techniques.

This Careers webpage informs those interested about the workplace’s culture, benefits, and diversity initiatives.

Scouted locations for production company’s Chipotle x Cleveland Browns commercial.

An engaging Instagram caption asking viewers to share their skincare secrets.

Subject: Here Comes Kindergarten 🎓 (And Some Tips!)
This quick email update offers parents some advice on how they can best prepare their children for a common school transition.

A revamp of this historic organization’s website, the new copy embodies professional care and empathy.

Subject: {{First Name}} {{Last Name}}, MBA. It Has A Nice Ring To It.
As part of a university's marketing campaign for its MBA program, this short email promotes the benefits of an online education.